What is #beardmode? If you haven’t already caught the facial follicle fever, here’s the lowdown: It’s the unofficial motto of Canada’s men’s bobsled team (an explanation on Tim Randall’s website, beardmode.ca).
— Tim Randall (@TimRandall86) January 30, 2014
#Beardmode can be traced back to Seattle Seahawk and Super Bowl-winning running back Marshawn Lynch, as well as Blue Jays slugger Jose Bautista, both of whom have been referred to as “beastmode” thanks to their game-changing performances. Seeking to channel some of that beastly mojo Canada’s big, brawny dudes have bonded with a team effort to grow some chin furniture and have appended the hashtag #beardmode to just about every social update they post. It is now taking on a life of its own, as a Twitter tag search reveals.
— Justin Kripps (@justinkripps) February 8, 2014
— Tim Randall (@TimRandall86) February 8, 2014
— Jesse Lumsden (@JesseLumsden28) February 7, 2014
— Stephen Boyd (@sspboyd) February 9, 2014
And the fans are getting into it too…
— Justin Kripps (@justinkripps) February 9, 2014
— Jodie Fuller (@Superdude79) February 5, 2014
And here’s a case for beards: